Thursday, 13 November 2014

The Sport Collaboration.

by James Lourey 


Drawstring Bag // ALEXANDER WANG FOR H&M
Shoes // KOBE VIII CAMO
Water Bottle // ALEXANDER WANG FOR H&M
Sports Bra // CALVIN KLIEN
Accessory Zip // STELLA MCCARTNEY FOR ADIDAS
Towel // MISSONI
Boxing Glove Keyring // ALEXANDER WANG FOR H&M 

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Almost every aspect of fashion over the past years has dipped or dived into the notion of 'Sports Luxe'. The practical and affordable transition to more active and relevant statements of style has been the catalyst of this craze. Seeing designers buy into this no longer seeming fad has meant the involvement of customers who normally can't justify purchasing high end labels for regular and physical wear. Although I probably spent more on coffee trying to stay awake than items at the 7am opening of H&M's guest designer Alexander Wang launch at Macquarie Centre, it was great to be able to get our hands on some truly rare objects and clothing from one of the most anticipated collaborations this year. 

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